Professor Lixian Qian

Lixian Qian is a Professor in Marketing and Innovation at the International Business School Suzhou (IBSS) of Xi’an Jiaotong-Liverpool University (XJTLU). He is currently serving as the Associate Dean for Research at IBSS and the Deputy Chair of the University Research Committee. He previously served as the Deputy Head of the Management Division at IBSS and then Deputy Head of the Intelligent Operations and Marketing Department of IBSS. Professor Qian has served on various University committees, including the Academic Board, University Research Committee, University Ethics Committee, Academic Practice Sub-committee, and University Research-funding Subcommittee. His research focuses on innovation/technology adoption and diffusion, data-driven marketing strategy, smart mobility, and sustainability. His research has been published widely in leading international journals, such as Production and Operations Management, Journal of Travel Research, Risk Analysis, Journal of Business Ethics, Transportation Research Part A, Journal of Business Research, Technological Forecasting and Social Change, among others. Three of his research articles were designated as ESI Highly Cited Papers (Top 1% in the respective field) by Clarivate. His research has been funded three times by the General Programme of the National Natural Science Foundation of China (NSFC). He received the 2016/2017 Outstanding Teacher Award of XJTLU, the 2018/2019 IBSS Research Excellence Award, the Outstanding Advisor of the Sixth China National College Students Competition on Energy Economics in 2020, the 2022 Honoured Staff of XJTLU, and the Best Paper proceeding of the 2024 Academy of Management Annual Meeting (Technology & Innovation Management Division). He was selected into the Jiangsu 333 High-level Talent Development Programme in 2022.